Torpedo Magazine
Situation: Make a magazine without a computer
Solution: Borrow a Mac at night until the cleaner arrives.
Details
Art Direction: Hit hard / Respect the reader: No limits on visuals and headlines / full functionality on readability.
No budget design: Work with creatives who longs for creative freedom.
Execution: Duotone or full color on the covers, b/w on the interior. At times: selected full color plates on select pages. Use printers closer to Germany for better paper pricing.
Torpedo Magazine hit the deep waters of Copenhagen in the early 90’ies, at a time where digital layout software was agency only.
The founding team consisted of writers and creatives skipping cookie-cutter schools, preferring real life education.
The magazine grew from small fry to cover all of Copenhagen’s caffeine outlets plus universities and selected bars across the country.
