Tokyo minimal
The brief was to Design packaging and a summer theme using Bamboo, Peach and Yuzu.
Inspired by Japanese family crests, I opted for iconic illustrations with a distinct minimal expression, appropriate for the brand.
Design Details
Art Direction: Clean and distinct. Tradition meets minimalism
Illustration: Bamboo, Yuzu and Peach in fine line geometric forms, balanced within a circle to represent harmony (wa) of the brand.
Execution: Silver foil on mat lamination provides contrast and prestige
Early stage: Sketches made during the first brief.
The summer theme products and package design.
