Danish Design
The Royal Danish embassy Tokyo approached me to provide identity and art direction for an app and website to help customers find Danish design products in Japan.
As design brands differ in value and expression, a common visual language was needed. Handheld brush strokes underlined the common roots on the designers sketchpad.
Note: Since the 1950’ies Danish Design has been known in Japan as “Denmark Design”.
The icon shape hints at its digital nature, the colours the Danish flag. The typeface design is a nod to mid-fifties Danish modern design.
See the site here.
Note: Since the 1950’ies Danish Design has been known in Japan as “Denmark Design”.
