Japanese Pastry
Brief Design a Christmas theme for a Japanese premium Bakery chain.
Take 1: Create a simple, yet “hyggelig” Danish Christmas village atmosphere on Snow White background.
Andersen is a Japanese bakery with strong Danish roots – the founder was literally trained in Denmark.
The QR code brings the user to a Christmas raffle where customers could win seasonal treats.
The village scene has many references to Danish winter traditions, including a nod to Greenland.
Andersen Group has +256 locations in Japan – their Tokyo flagship store is located at the Omotesando / Aoyama dori crossing.
The concept was used as window decoration, for shopping bags and for an online Christmas game.
Illustration by London-based Ulla Puggaard.
