We had 10 days to provide executable results.
It might seem odd to ask business leaders to do a questionnaire, but it was crucial to get somewhere fast.
Digital ethics
It’s not everyday that you get to work with business pioneers like Lars Thinggaard (CEO of Milestone) and Jim Hagemann Snabe (Chairman of Siemens and Maersk)
The feed-back allowed me to hone in on the atmosphere of the book, through mood boards, color palettes and separated headline drafts, some handheld.
In hindsight many of these seems far off, but to get somewhere, it takes many misses to find what direction is the appropriate.
The cover illustration were based on an interior circular diagram. Adding 3D life to the metaphor just made sense.
The final result was a distinct title design hinting at the cycle of life.
