The brief: Provide a concept that promotes Danish Furniture intuitively displaying the new generation of Danish furniture designers.

Problem: The contemporary Danish furniture designers are standing in the shadow of the mid century masters.

Rephrase: Design a poster that weaves in the new generation with the old in an integrated visual language.


Hand drawn monochrome portraits and crisp product illustration. (The latter perhaps more recognizable than the first?)


Almost live size handheld pieces to ensure richness of detail.

Danish Furniture Poster

QR codes who says they need to be black?

Client: The Royal Danish Embassy, Tokyo.

The Poster in progress: