The brief: Provide a concept that promotes Danish Furniture intuitively displaying the new generation of Danish furniture designers.

Problem: The contemporary Danish furniture designers are standing in the shadow of the mid century masters.

Rephrase: Design a poster that weaves in the new generation with the old in an integrated visual language.

DK-Poster-exqr

Hand drawn monochrome portraits and crisp product illustration. (The latter perhaps more recognizable than the first?)

DSC_9690-b

Almost live size handheld pieces to ensure richness of detail.

Danish Furniture Poster

QR codes who says they need to be black?

Client: The Royal Danish Embassy, Tokyo.

The Poster in progress: