How to design a logo for a brand that specializes in property protection?
Not much room for flourescent colors and trendy typeface there. What you want is solid, trustworthy and four-wheel driven.
A favorite classic typeface of mine would shape the main letters. (Notice the curves in the S correspond with the C). The sans serif PROTECT was redrawn to stand stronger and tighter. (Notice how the last T has it’s left wing is shortened).
A well-balanced mini site with slides, animation and retina-ready details, got the company of to a decent start.
Logotype, long version.
Color palette.The project included brand-questionnaire, drafts for taglines, various drafts for icons and logotypes, gradually presented in a progress transparent document.