The brief: Provide a concept that promotes Danish Furniture intuitively displaying the new generation of Danish furniture designers.
Problem: The contemporary Danish furniture designers are standing in the shadow of the mid century masters.
Rephrase: Design a poster that weaves in the new generation with the old in an integrated visual language.
To keep things simple we decided on crisp outline illustration plus pop art-inspired graphics. The portraits were hand drawn in nearly full size to provide richness in the detail and poster-size optical impact.
QR codes ensured high user interactivity and traceable user data.
Client: The Royal Danish Embassy, Tokyo.
The Poster in progress: