The brief: Provide a concept that promotes Danish Furniture intuitively displaying the new generation of Danish furniture designers.

Problem: The contemporary Danish furniture designers are standing in the shadow of the mid century masters.

Rephrase: Design a poster that weaves in the new generation with the old in an integrated visual language.


To keep things simple we decided on crisp outline illustration plus pop art-inspired graphics. The portraits were hand drawn in nearly full size to provide richness in the detail and poster-size optical impact.


QR codes ensured high user interactivity and traceable user data.

Danish Furniture Poster

Client: The Royal Danish Embassy, Tokyo.

The Poster in progress:

About the Author PO

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