Only 3 months after starting my own Studio in 1998, I was broke. My charming but krone-munching Alfa Bertone was undermining my oatmeal budget. Then, a former colleague from Euroman walked in the door: “P.O.! You’re going to design books now!”
Books? Why not? Perhaps books could be the next big thing after magazines? Sure enough. The first attempt turned into a breaking bestseller. 50.000 copies in one month is considerate for a non-fiction book in Denmark.
It also turned into a contract-nightmare, that luckily was saved by decent paperwork. But that don’t exactly establishes a long-lasting client relationship, does it? Well, this one did. Not only was I on board for redesigning all book lines for Business Publisher Børsens for lag, I was also called in, when CEO Karsten Blauert was called to Major Publisher Politikens Forlag, where I redesigned (almost) all book lines, produced more than 400 covers and some perk-friendly cookbooks. And then, this little “P” that is to be found on the spine of at least one book in any household in Denmark.
“Per-Ole was able to set a new graphic standard, which is still outstanding”. Karsten Blauert, CEO JP/Politiken Publishers Ltd.